4 Tips To Use Email Marketing To Sell Your Product

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How do you get started in email marketing? Well, reading this article is a great first step! I’ve got four simple yet powerful tips which will arm you with the strategies to boost your profits and increase the traffic to your online presence in no time flat!

First, let’s talk about subject lines.

Do not ever send emails with subject lines such as ‘Buy now”! ” marketing approach. It is considered spammy and could cost you your good image. They understand you want sales, but build a solid relationship and stay professional. You will be more likely to get a sale from them.

Remember that your email subscribers are real persons and not just blind buyers so make sure you build trust and deliver value first, before asking for the sale.

SIDENOTE: Avoid using exclamation marks as crutches in your emails. If you want to express a sense of urgency or importance, use the structure of your sentence and the words you choose to to make that impact. Overusing this form of punctuation can turn potential customers off and make your message seem insincere.

Second, we’ll talk about getting more subscribers.

The easier it is to subscribe to your email newsletter, the more subscribers you will have. If you have a physical store, ask your customers for their email address when they make a purchase. If you sell on a website, ask them for their address when they are ready to check out.

Simple isn’t it? Having more subscribers increases eyeballs to your products and services. Sell more!

SIDENOTE:  Try to give the consumer an indication of how often you intend to make use of their addresses so that they are not unaware.

The third tip I want to talk about today is split-testing. Not many people do it and they’re leaving a lot of wasted money.

Make use of A/B testing for variations on your subject lines. For a single email, split your mailing list in half randomly, with each half receiving messages that have different subjects. This way, you will be able to gain insight as to which subject lines will encourage the highest open rates. You will also see which subject lines people will skip over without reading.

If you master A/B split testing, you can hone your message and improve response rates to your offers. So when shopping around for an email marketing service provider, pick one that will allow you to split test different versions of your email campaign.

SIDENOTE: Consider using text emails instead of graphically intense HTML emails for your campaign. You may be thinking that the graphics will engage your reader more, but it’s usually not the case. Many people today have trained themselves to delete emails with lots of imagery, assuming they are spam. As well, those images often trigger spam filters, meaning your message is never received by some people on your email list!

And for the fourth tip: Be especially careful when crafting your first three emails to new customers.

A new customer should get an introductory email inviting them to join your marketing list. Once they accept your invitation, the next email should tell them about discounts or special offers they can expect to get now that they’ve signed up. The third email should contain their first newsletter and their special offer.

These four tips should get you off on a good start to use email marketing to sell your products.

It’s time for you to start your email marketing campaign, so take what you’ve learned here and get started! Focus on working step by step and day by day to build your business, your income and your reputation. In the end you’ll be proud of your hard work when you see the profits rolling in!


About Gerry Lacuarta

Publisher and Editor of Online Biz Success Magazine, Gerry helps online entrepreneurs get more traffic, leads and customers through various channels of online marketing. His company, GerryMedia, provides web development, media and marketing services to clients worldwide.
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